Gourmet Insider Takes Note of Shun Sora—and Its Great Price Point

Gourmet Insider writes: One key to robust cutlery sales, according to gourmet store owners, is pricing, specifically in the $50 to $99 range. In the last several years, gourmet insiders have noticed, a $99 pricepoint for a good quality knife, maybe a Chef’s knife or Santoku, has inched up from $99 to $119, sometimes $129, and that has been a psychological sticking point for some consumers.

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